Egg Advertising

Hatched from Bradley Parker, founder of EggFusion in Deerfield, Illinois, is a new breed in advertising: “On-Egg Messaging.” The more banal forms of advertising such as commercials, magazine publishing, and radio blurbs can be turned or tuned off, but ‘egg-advertising’ is too new for us to scramble away from. Some may think this idea be a bit too ‘eggcentric,’ but CBS did not seem to think so; signing as the exclusive advertiser, 35 million eggs were distributed last fall showcasing their network’s fall lineup.

The advertising idea spawned in a rather serendipitous way. Originally eggs were to be stamped with freshness dates and trace codes to protect the consumers, but Bradley Parker saw this process as a way to make an impact in the world of marketing and publishing services. It cannot be denied as a fresh, new idea for companies to advertise their services and products in a way that will reach a mass market of consumers on a daily level.

The idea deserves might get a ‘cuckle’ here and there, but Parker is going to be laughing all the way to the bank. This phenomenon is a grand ‘eggsample’ of how ingenuity and innovation can get you noticed and help others do the same. For the little guys, this should be an encouraging thought. Everyone has the potential for flashes of insight; you just have to expand your patterns of thinking and not be afraid to try something new

By: Event

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Crime Does Not Pay - Except on American Television

It seems almost impossible to find a prime time television show that doesn’t have something to do with crime. The huge popularity of the CSI kind of show is amply embellished with dozens of other crime shows that fill the venue to the brim almost every night of the week. Far from being a comprehensive list here are just some of the offerings from the American idea of crime and punishment. CSI, CSI Miami, CSI New York, NCSI, Forensic Files, NYPD Blue, Law and Order, Law and Order SUV, The Closer, Shark, Cold Case Files, First 48, Missing, Without a Trace, Criminal Minds, City Confidential, Psychic Detective, Mission Road, The Shield, etc. What remains after these shows may also be filled with violence, shows like, Alias, The Unit, Smith, to just name a few.

Do we have a stomach for this much violence? And where are your kids when these shows are on? The question “Do you know where your kids are tonight” might have lost all of its import because if they were in front of the TV they will no doubt see more crime than they might ever encounter on the street.

The nature of the crimes shown is changing as well. Perhaps the producers are driven by competition but the graphic depictions of the crimes are becoming more morbid and extreme. The shows also must be digging down to the bottom of the barrel to find the newest twisted offerings of the criminal element. Bizarre seems to be the best word to describe the new trend toward totally off the wall murders and violence. Must we see the bullet as it rips through every muscle and tissue of the body? Do we have to wade into the mind of the criminal who plans out every twisted detail of a crime that most of us could not imagine if we wanted to? When is enough, enough?

Wrestling and ultimate fight shows take up the slack and they are often watched by children. They almost serve as a primer for when parents will let them sit and watch the blood and gore of the crime shows. Are they just innocuous fillers? Children don’t know that the wrestling shows are choreographed, rehearsed and already decided on long before they get to the arenas and TV Screens. But here’s the rub, millions of adults don’t know it either or they just don’t want to know.

Harmless entertainment? The next time you see a wrestler thrown from the top of a ladder to a table outside of the ring or being beaten over the head with a metal chair look up. Look up at the thousands of youngsters with their eyes and jaws stretched open to the limit. Those children are the most likely candidates for becoming the next subject of the crime shows.

Media in general doesn’t care about countless studies that positively link violent shows and games to school violence and later to street crime. There’s a buck to be made and who’s worrying about your kids?

The law enforcement figures in the crime shows are touted as heroes. They doggedly persist with forensic tools, savvy and determination until the criminal is finally stopped. There is a kind of falsehood about their heroism because it is like the case of the person who constantly sweeps out the cobweb but never does anything about the spider. Men and women who espouse a change of heart in individuals like preachers and evangelists are ignored or labeled as bible thumpers or charlatans that pander to the meek and those who are not as self reliant.

The public trend is to view the preacher as someone on the level of a used car salesmen and thereby dismiss the message of the messenger. As in any profession not all preachers come out pristine…so what. This is a quiescent or passive form of hypocrisy. No one ceases to see the doctor just because some of them have been sued for malpractice. No one refuses to call the cops when their in trouble just because some cops are dishonest. The message will stand regardless of how many preachers fall. What is that message?

Put simply the Bible says that the real problem with society can always be narrowed down to one single element and one single person at a time. The problem is the individual human heart; it is as prone to its own selfishness and devices as it was thousands of years ago. It can only be dealt with by conversion. Reformation, religion, police, psychiatry, social programming and nothing else can permanently change the human heart. Christ alone through the indwelling power of God’s Holy Spirit can change the human heart. Christ deals with the spider not the cobweb.

If man was intrinsically good and every heart was a wellspring of benevolence then our world would not be in the shape it is today. Crime shows would be non existent. And the scripture would not say…The heart is deceitful above all things, and desperately wicked: who can know it? Jeremiah 17:9

Of course the great and mighty god we know as the dollar will keep the crime programs on the production line regardless of what a few preachers say, that’s understood. And just how much does crime pay. There are no clear statistics on the matter but a safe guess would be in the multi billions of dollars. The producers, actors and others making the crime shows have little doubt that the old adage “Crime Doesn’t Pay” is just a bunch of phooey.

The accountants who keep the books for the media could readily prove that for the moment crime does pay. Those who keep the book of life would remind us that…”The wages of sin is death.” Romans 6:23

The sponsors of the crime shows are paying dearly to have their products aired on these shows and we are paying dearly by having our senses bombarded to the point of numbness. The cost to our children is that they have become a generation of violence fed future potential crime suspects. The weak minded, misguided and violent prone are taking advantage of an education in crime brought to them at no cost replete with ideas for crimes they could never have generated on their own.

Do we actually love violence? It would seem we do and every great nation, kingdom or empire before us did as well. In fact a careful examination of the historical pattern would reveal that every major power in this world has experienced a rise in violent activities just before they reached the peak of their power. Unfortunately the only thing that remains after reaching the peak of power is the fall from power and that too was usually very violent. The love of violence or just a preoccupation with it has consequences on a larger scale. That too is what brought ancient kingdoms to their end. America can produce nothing that would cause it to escape the same fate unless we awake. Although the call may not be heard above the roar of the trendy crowd and the noise of money it still stands. What is that call and what is that warning? Come see.

The LORD trieth the righteous: but the wicked and him that loveth violence his soul hateth. Psalm11:5

Yea, in heart ye work wickedness; ye weigh the violence of your hands in the earth. Psalm 58:2

Thus saith the LORD; Execute ye judgment and righteousness, and deliver the spoiled out of the hand of the oppressor: and do no wrong, do no violence to the stranger, the fatherless, nor the widow, neither shed innocent blood in this place. Jeremiah 22:3

My face will I turn also from them, and they shall pollute my secret place: for the robbers shall enter into it, and defile it. Make a chain: for the land is full of bloody crimes, and the city is full of violence. Ezekiel 7:22, 23

They hatch cockatrice' eggs, and weave the spider's web: he that eateth of their eggs dieth, and that which is crushed breaketh out into a viper. Their webs shall not become garments, neither shall they cover themselves with their works: their works are works of iniquity, and the act of violence is in their hands. Isaiah 59:5, 6

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Rev Bresciani is the author of An American Prophet and His Message, Questions and Answers on the Second Coming of Christ, Xulon Press His articles are read in every country in the world. Please enjoy a visit to www.americanprophet.org

The Disappearing Family Room: Has the Evolution of Television Resulted in the Extinction of Family

Growing up in the 80s in rural Missouri, my family had three television stations to choose from: ABC; CBS; and NBC. ABC was the only one that came in clearly; the others had more static than picture, and required regular tweaking of the antenna. Our hopeless reception was mainly due to having an antenna inside the roof of our restored farmhouse. My family prioritized maintaining a 19th century aesthetic over getting reception of FOX. As a result, years later I was left out of many high school lunch table conversations, having never seen Beverly Hills 90210, and only catching tidbits of MTV when friends had slumber parties.

While we watched little TV, instead often working on puzzles together or making up stories, some of my best family memories revolved around our wooden encased 24-inch set situated in the family room. We'd race home each year to catch the annual showing of THE WIZARD OF OZ. My mom, younger sister and I would share an annual weekend watching the two-night special of GONE WITH THE WIND, my breath held in anticipation of the "Frankly my dear~" line, which had shocked my Grandmother Bloomer in the theater when she and my mother first saw it together during my mother's childhood. The family would watch MOONLIGHTING, until Maddie and David's "mushy" kissing started in the Season 3. Given our lack of viewing options, we didn't debate much about what to watch, but instead just enjoyed the time together as a family.

In 1987, my parents bought our first VCR. The mom and pop rental shop offered my hesitant parents heavy incentives, including a free movie rental each week for the following year. At the time, owning movies was prohibitively expensive (sell thru prices only dropped dramatically upon mass adoption of DVD). Suddenly there was a flood of content available to our household. The rental shop was kind enough to give us 5 rentals our first weekend. We each chose a movie (I think mine was GREASE). After a great deal of tinkering to plug the right cables in, we launched into a marathon weekend of viewing. By Sunday, we were hooked. No commercials, you could pause to go to the bathroom, and watching movies by VCR was much more financially accessible than going to the theater for a frugal family of five.

Controversy began to brew in consequent weeks. Suddenly the TV started to become a focus of attention, and turf battles ensued. They began at the video store, where the rental selection became an argument. For the first time, I was shooed away from the living room before bedtime, sent upstairs to do homework that was long-since finished. At first it was so my parents could see the R-rated THE BREAKFAST CLUB, clearly inappropriate for me and my siblings. I remember sneaking down the stairs to catch a glimpse of the program. I later made the same mistake with INVASION OF THE BODY SNATCHERS, which resulted in years of nightmares.

Over the years, like many families, we began to spend more time watching television, but less time watching it together. First my brother got a TV in his room, then my sister and I in our shared room. Today, this is common-place, yet is discouraged by the National Institute on Media and the Family because it inhibits participation in family activities.

According to a 2006 study published in May by the Kaiser Family Foundation, almost half of children ages 4-6 years have a TV in their bedroom and a 2005 Gallup Poll showed more than two thirds of teenagers had TVs in their room. Over half of parents indicated the primary reason they chose to put a TV in their child's bedroom is to free up other TVs in the house so the parent or other family members can watch their own shows.

Successful movies like FINDING NEMO, which are largely driven by an experience that appeals to both parents and children, attempted to lure the family back together. However, in a world where a child can watch FINDING NEMO over and over again in the comfort of their room, the shared family experience often doesn't reach the living room.

So what is a family to do? Give in to leading separately-entertained lives? Of course not; finding some quality time to spend together between parents’ work schedules and kids’ school and after-school schedules can be achieved both in front of and away from the TV. Here are some ideas:

Movie night – kids’ choice: Choose a night of the week when everyone can be home and declare it kids’ movie night. Let the kids pick the film (taking turns between siblings, of course), and enjoy it together as a family. This may sound incredibly simplistic, but the instances of family’s watching a program together during prime time are pretty few and far between these days.

Board games: You can never go wrong with board games. You may not think you’re a “board game” family, but give it a try. Games like The Game of LIFE and Monopoly are timeless favorites. If your children are a little older, consider more advanced competition like Balderdash. Or, teach the kids a new card game like Canasta or Hearts (they’ll be shocked to discover it can be played off the computer!).

Bowling: Bowling is always more fun than you think it’s going to be. Like playing board games, bowling is a fun and competitive activity that is family and budget-friendly. Many bowling alleys have special family nights set aside specifically for this purpose.

Make dinner/desert together: Who is going to teach the kids to cook if Mom and Dad don’t? Pick a night and let the kids take turns choosing a recipe they can help prepare. You’ll be helping to build an epicurean repertoire your kids will be thankful for their first year in college!

Watch a family-favorite program together: Though it seems as though every other program on television after 8 p.m. is rated R (or PG-13), there are still some quality, family programming choices available. Don’t be afraid to venture outside the “big four” networks to some of the smaller networks that offer family programs. Consider educational programs that air on The Learning Channel, Animal Planet or The Discovery Channel. Make a commitment as a family to watch together.

It is almost impossible to convey to kids just how much TV has changed in the last 20 years. So, since they will never be able to appreciate that evolution, you can have a hand at making sure enjoying TV and time as a family does not go extinct.

Returning the living room to the “family room,” as opposed to just being the room everyone walks through as they leave the house can be a challenge, but helping preserve the concept of the “family room” is well worth the time and effort.

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Michelle Crames is co-founder of Lean Forward Media, a company that develops interactive media for kids and families. Its most recent undertaking is transferring the popular Choose Your Own Adventure® book series into interactive movies on DVD. For more information, visit www.ChooseMovie.com. Contact Michelle at mcrames@leanforwardmedia.com.

Selecting an LCD Television

Gone are the days of conventional television sets using cathode ray tube technology occupying a large chunk of your living room. Advances in television technology with Liquid Crystal Display (LCD) now allows for sleek sets and life-like images which are fast replacing traditional TVs. The technology behind the production of these sharp images is quite complex, as it has to pass light through crystals in between two polarised screens and activate these crystals to produce images. Add to this advances in high definition television (HDTV) and you are now faced with a seemingly bewildering choice of models.

Selecting an LCD Television

While selecting an LCD television, the screen size is an important criterion. Screen sizes range from around 14” all the way up to 55”. Screens that are too small will not provide you with the full effect, while larger screens will dominate a small room making viewing uncomfortable by revealing the small pixels that make up the image.

A wide viewing angle of 170 degrees produces stunning picture quality from just about any given point in the room. Most models have built-in speakers and have multifunctional displays allowing you to connect your DVD player, game consoles, home theatre and other equipment.

Many current models are equipped with HDTV technology. The more expensive active matrix TFT sets produce sharper and crisper performance in comparison to the lower cost passive matrix sets.

Other Accessories

LCD TVs offers various options for viewing. With an average 3” depth, LCD TVs offer unparalleled flexibility in installation. They can be mounted on walls or even ceilings. Most also come with some form of stand for free standing applications. If you choose to mount your LCD TV, you will need to buy wall mounts. Some of these have an option to allow you to tilt the TV for viewing anywhere. There are also articulating mounts that allow you to fold away the unit when not in use if it is located in an obtrusive spot.

Advantages of an LCD Television

There are many advantages to LCD TVs in contrast with traditional models:-

• LCD TV is a great space saver.
• It is designed to offer excellent picture quality.
• LCD models are environmentally friendly, generating less radiation and performing well in low lighting areas.
• Limited depth allows for convenient installation.
• An LCD 15” flat panel offers the same effect as that of a 17” CRT monitor.
• The power consumption of a LCD TV is lower than its counterparts.

Conclusion

Selecting the right LCD television is important. There are so many factors to consider: price; active versus passive technology; screen size; connectivity and installation options among others. There is no doubt that LCD TVs are lighter with higher performance in comparison with traditional models. A well chosen set should therefore offer years of razor sharp entertainment.

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Sean Clark is Head of eCommerce at Tribal UK. Find a guide to buying LCD TVs at www.tribaluk.com - your home for quality electrical goods delivered FREE of charge to your door!

Marketing Your Business with Satellite Television

Just starting a business? Do you have a product that if only the people of the world knew about they would just die to get their hands on? Are you ready to take your business to the next level? Try marketing your business through satellite television. For just a few dollars of airtime, you can have your business/product open and available to an entirely different market.

Why is this necessary especially when the World Wide Web is so prevalent? While it’s true, the World Wide Web has opened new doors in the marketing arena for the small business industry. Advertisers of new and innovative products are constantly looking for new approaches to expand their clients’ bottom line. Now, the opportunity to take part in global marking is easy as pie. It is time to tap into this continuous source of potential revenue, Satellite Television Marketing.

The use of satellite TV as well as the World Wide Web has also increased the bottom line for some business owners dramatically. Is there a better way to expand your bottom line and create a broader range of services for your business? Using both vessels to transport your products is easier now then ever before.

It’s simple. Marketing your product both online and on television covers an even broader market base than choosing only one. Still not convinced? First, let’s compare the facts: in the United States alone nearly fifty percent of the homes have computers with Internet capabilities. That’s fifty percent! So, not a bad push for advertisers, the ability to reach fifty percent of the household’s in one nation isn’t bad; why ask for more? Why not? Why not expand your potential to reach over 64 percent in lower income brackets and upward to 87 percent in higher income brackets. These figures are based on a survey from the Energy Information Administration, 2001 Residential Energy Consumption Survey. Look at how you’ve just expanded your product market by including those with cable and satellite television!

Secondly, using satellite television to boost your product awareness and market your small business can open the doors wider then ever before. Going fast are the days of snail mail and in store product demonstrations; advertising on satellite television will reach households and people up until now, you’ve only wished you could reach. Is it worth it? You bet! Having an opportunity available to you with twenty-four hours a day seven days a week access has never been easier and more affordable.

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Richard Banks is the owner of Aardvark Electronics www.aardvarkelectronics.com.au and the developer of the Vansat Portable Satellite TV System www.vansat.com.au

Television - The Great SATAN

I’ve often thought that in 6 million years, archaeologists will marvel at the devotion the 21st century Earthlings had to their household gods. Excavation will show these deities in virtually every home, obviously objects of devotion, the focal point in a room. The gods were believed without question. Families emulated them, discussed them, and scheduled their lives around them. The parent was secondary in influence to the various versions of these boxes with a glass screen that captivated an entire civilization.

Despite the title of this article, I do not really think that we are all guilty of worshiping the god of the underworld. I am, however, quite turned off by the amount of affection and devotion we give to the unworthy television. Last week I was teaching a class of four year olds, and before the lesson began, one of the children informed me that she had to leave early so she could get home in time for American Idol. As a society, I’m afraid we truly have made television an idol – and not just an American one. Studies disagree on how much we watch per week; studies agree that we watch too much.

My husband I refuse to give others remote control of our home, and have taken several steps to channel our boys away from the seductive and addictive influence of the television. We thank the major networks for loaning us their initials to broadcast our system to you:

CBS – Cut the Box on Schooldays. Consider taking the extreme position of not allowing television on weekdays. This has earned us the title of ‘most unreasonable parents in the school’, but we wear it with pride. To soften our image, we allow television freedom on the weekends, after chores and homework.

MSNBC – Make Summertime Nice. Bribe Children. During the nine weeks school is out, television time can be bought. For every minute spent on reading, we award time on the television or computer. We have an Excel spreadsheet that keeps up with time earned and spent. (If you’re interested, email me and I’ll send you a copy.)

FOX – Filter Out X#$&%. What children watch is often worthless, at best. At its worst, television undermines everything we teach as it spews foul language, violence, casual attitudes about sex, and disrespect for authority. Our family uses TV Guardian to help with the language. The other negative elements are impossible to remove, which is why the television has an ‘off’ button.

NBC – Note Basic Content. Teach your kids to evaluate a program by its main premise. “Aladdin” is one of my favorite movies, but it quite frankly glorifies being a thief. Gentle “E. T.” leaves the impression that adults aren’t to be trusted, and that dishonesty is justified when its purposes are noble. After watching a show, ask, “What did that movie just say? Was it a positive message or a negative one? How did it try to influence you?”

CNN – Cultivate Natural iNquisitiveness. Try to broaden your world so that your children are interested in more than cartoons and sit-coms. Make friends with those from other cultures. Discuss world events. Travel and visit museums to pique interest in topics explored on The Discovery and History Channels.

BET – Be Exemplary Teachers. A student doesn’t rise above the teacher. Set a good example to your children by developing good viewing habits. Participate in National TV Turnoff Week April 21 – 27, and evaluate how addicted to the television you are.

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Television on Your Schedule with a Digital Video Recorder

The introduction of the VCR changed so much for the television viewer. Before the introduction of the VCR, you had to watch the show when it was broadcast by the network – that was your only option. If you recorded your favorite show, you were able to watch it when you wanted to – and as many times as you wanted to. All you needed was a blank video tape and a VCR. That has all changed with the DVR.

A DVR, or Digital Video Recorder, is technology that takes all the great features of a VCR and places it in the digital age. Instead of multiple tapes, you have a single hard drive. Instead of degrading tape quality issues, shows are now recorded digitally that can last forever. Instead of programming a VCR through a complicated interface of tiny buttons on a remote control, you can program your DVR through a simple point and click interface, possibly even from your home computer.

In addition to the ability to watch your shows whenever you want to, there is another benefit to the DVR that most people only mention quietly – the ability to quickly forward through your commercials. With everything being digital, a 30 second skip can be done with the click of a button. Imagine getting back 10 minutes of your life back for every hour of television your watch!

DVRs come in many shapes and sizes. There are set-top boxes that go right on your television set. They don’t require any other products to work. Some brand names of these options include Tivo and ReplayTV. Many satellite companies (and digital cable companies) such as Dish Network and Direct TV have options as well. Microsoft Windows Media Center is an option for Windows users. There are also options for the Mac and/or Linux user.

Once you have a DVR record your shows, you can watch them whenever you want. Some systems even let you transfer the content to a DVD or your laptop.

The Digital Video Recorder (DVR) changes everything for the television viewer. I hope you can join the revolution.

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